Sofia is available for hire
Hire SofiaSofia Luce Gallo
Verified Expert in Design
Designer
Location
Bologna, Metropolitan City of Bologna, Italy
Toptal Member Since
December 7, 2022
Sofia is a visual designer with 8+ years of experience and deep expertise in design principles and techniques. A problem solver at heart, she has delivered branding and digital designs for startups and as a lead in communication agencies. Sofia has a bachelor of arts degree in graphic design and visual communication and a professional certificate in UI design.
Portfolio
Work Experience
Co-founder and Head of Design
2022 - PRESENT
Hermit
- Designed and built the software's complete brand identity, including the logo, colors, typography, imagery, and brand assets.
- Created the software's design system and user interface for mobile and desktop in close cooperation with the UX researcher. Assisted the developers with its finalization.
- Designed and planned social media campaigns with the copywriter and also designed promotional material such as presentations and pitch decks.
- Managed a remote team of more than eight people. Planned meetings, deadlines, and tasks with remote tools like Slack, Miro, and Trello.
Technologies: Adobe Illustrator, Adobe Photoshop, Adobe Experience Design (XD), Figma, Canva, Slack, Miro, Zeplin, Presentation Design, PowerPoint Templates, PDF Design, PowerPoint Design, Branding, Google SEO, Landing Page Optimization, Mockups, UX Wireframes, Funnel Optimization, UI Design, Visual Design, Web UI Design, Responsive Web Design (RWD), Wireframing, Web UX Design, Web Development, User Interface (UI), Mobile Design, Mobile UI, Mobile UI Design, Print Design, B2C Marketing, Postcard Design, Storytelling, Visual Storytelling, Layout Design, Web UI, Web UX, Adobe Creative Suite, User Experience (UX), Project Management, Roadmaps, Marketing Campaign Design, Collateral Design, Design Strategy, Pitch Preparation, Design Leadership, Brand Guidelines, Brand Strategy, Prototyping, InVision, Web Marketing, Advertising Design, Logotype, Sales, Layout, Logo Design, Icon Design, Web App Design, Software, Design Systems, Web Services, Remote Work, Vectors, Content Marketing, Art Direction, Visual Identity, Color Palettes, Websites, Communication Design, Marketing, Design, Marketing Design, B2B, Email Design, Brand Books, Naming, Card Design, Brochures, Printing Materials, Merchandise, Landing Page Design, Elementor, Presentations, Graphic Design, eCommerce Design, Marketplace Design, Product Design, Responsive Design, Pitch Decks, Fintech, Investment Banking, Digital Advertising, eCommerce, Rebranding, Aesthetics, Adobe CC, Conversion Rate, Advertising, Professional Services, Microsoft Office, Visual Design Language, Google Slides, CSS, HTML, Social Media, Package Design, Shopify Design, Market Research, Data Analysis, Analytics, Digital Design, Entertainment & Leisure, Font Design, Digital Brand Identity, Creative Direction, Mobile, Color Theory, Brand Development
Art Director
2015 - PRESENT
Freelance
- Transformed the visions of numerous small-to-medium-sized businesses into compelling brands, encompassing everything from logotypes to colors, typography, imagery, and a comprehensive suite of brand assets.
- Led the end-to-end design and development of multiple websites and eCommerce platforms, from the initial layout concept to seamless execution through WordPress and Shopify.
- Produced an array of captivating printed materials, including catalogs, brochures, leaflets, magazines, and books, effectively translating ideas into visually stunning and informative publications.
- Crafted strategic social media assets and designs tailored for diverse social media platforms, ensuring cohesive and engaging brand representation across digital channels.
- Managed and coordinated external experts for specific projects, including copywriters, web developers, and marketers. Handpicked these professionals based on their expertise and aligned their briefs to ensure successful project outcomes.
Technologies: Adobe Experience Design (XD), Adobe Illustrator, Adobe Photoshop, Adobe InDesign, Adobe Lightroom, Brand Design, App UI, Canva, Data Visualization, Editorial Design, Figma, Graphic Design, Web Design, CSS, HTML, WordPress, Shopify, Presentation Design, PowerPoint Templates, PDF Design, PowerPoint Design, Ads, Branding, Google SEO, Landing Page Optimization, Mockups, UX Wireframes, Funnel Optimization, UI Design, Visual Design, Web UI Design, Responsive Web Design (RWD), Wireframing, Web UX Design, Web Development, User Interface (UI), Mobile Design, Mobile UI, Mobile UI Design, Print Design, B2C Marketing, Postcard Design, Storytelling, Visual Storytelling, Layout Design, Newspapers, Web UI, Web UX, Adobe Creative Suite, User Experience (UX), Project Management, Roadmaps, Marketing Campaign Design, Collateral Design, Design Strategy, Pitch Preparation, Design Leadership, Webflow, Digital Agencies, Newsletter Design, Catalog Design, Newsletter Templates, Brand Guidelines, Brand Strategy, InVision, Web Marketing, Advertising Design, Logotype, Sales, Layout, Logo Design, Icon Design, Web App Design, Software, Design Systems, Web Services, Remote Work, Vectors, Content Marketing, Art Direction, Visual Identity, Color Palettes, Websites, Communication Design, Marketing, Design, Marketing Design, B2B, Email Design, Video Editing, Brand Books, Card Design, Packaging, Consumer Packaged Goods (CPG), Brochures, Printing Materials, Home Decor, Merchandise, Landing Page Design, Elementor, Presentations, Promotional Leaflets & Flyers, eCommerce Design, Marketplace Design, Product Design, Recipe Books, Recipes & Cooking, Responsive Design, Pitch Decks, Fintech, Investment Banking, Digital Advertising, eCommerce, Rebranding, Aesthetics, Adobe CC, Conversion Rate, Advertising, Professional Services, Microsoft Office, Visual Design Language, Google Slides, Mining, Energy, Social Media, Package Design, Tone of Voice, Product Packaging, Food & Beverage, Sports, Luxury Goods, Shopify Design, eCommerce UX, Market Research, Data Analysis, Analytics, Adobe Premiere, Digital Design, Font Design, Print, Typesettings, Digital Brand Identity, Creative Direction, Mobile, Color Theory, Brand Development, Events, Hospitality, Media, Style Guides
Icon Designer
2023 - 2023
Fast Growing Trees, LLC
- Crafted a unique collection of custom icons to enhance the client's eCommerce revamp, capturing the essence of the business's purpose, vision, and desired aesthetics.
- Produced detailed icon mockups and seamlessly integrated them into the product designer's layouts using Figma, ensuring a cohesive and visually appealing user experience.
- Contributed to the design of web badges that complemented the overall website theme.
- Delivered the final deliverables to the product designer and the marketing team, ensuring a smooth handover and timely implementation.
Technologies: Visual Design, Iconography, Figma, Product Design, Web Design, Web UI, User Interface (UI), Responsive Design, Pitch Decks, Fintech, Digital Advertising, eCommerce, Rebranding, Aesthetics, Adobe CC, Conversion Rate, Professional Services, Visual Design Language, Market Research, Data Analysis, Digital Design, Font Design, Digital Brand Identity, Creative Direction, Mobile, Color Theory
Brand Designer
2021 - 2023
OVERW8 Digital Brand Agency
- Mastered communication and collaboration in a fast-paced, innovative, international, and 100% remote agency. Met tight deadlines with reliable time management, problem solving, and high-quality deliverables.
- Crafted captivating brand identities while coached by the creative director. Ensured consistency across marketing collaterals, impressing clients with harmonious visual solutions and brand assets.
- Collaborated with the tech team to develop websites and eCommerce solutions. Set up WordPress themes, design systems, and integrated plugins that were key to successful project deliveries.
- Created impactful social media assets and campaigns under the creative director's guidance. Developed branded templates, providing clear graphic directions for engaging layouts.
- Designed editorial collaterals (brochures and white papers) adhering to brand guidelines. Enabled effective communication of messages while maintaining high-quality standards.
- Assisted the CEO in coaching new team members in the design department, fostering a skilled and cohesive environment.
Technologies: Adobe Photoshop, Adobe Illustrator, Adobe Experience Design (XD), Figma, WordPress, Canva, Presentation Design, PowerPoint Templates, PDF Design, PowerPoint Design, Ads, Branding, Google SEO, Landing Page Optimization, Mockups, UX Wireframes, Funnel Optimization, UI Design, Visual Design, Web UI Design, Responsive Web Design (RWD), Wireframing, Web UX Design, Web Development, User Interface (UI), Mobile Design, Mobile UI, Mobile UI Design, Print Design, B2C Marketing, Postcard Design, Storytelling, Visual Storytelling, Layout Design, Web UI, Web UX, Adobe Creative Suite, User Experience (UX), Project Management, Roadmaps, Marketing Campaign Design, Collateral Design, Design Strategy, Pitch Preparation, Design Leadership, Digital Agencies, Newsletter Design, Newsletter Templates, Brand Guidelines, Brand Strategy, Prototyping, Web Marketing, Advertising Design, Logotype, Sales, Layout, Logo Design, Icon Design, Web App Design, Software, Design Systems, Web Services, Remote Work, Vectors, Content Marketing, Art Direction, Visual Identity, Color Palettes, Websites, Communication Design, Marketing, Design, Google Apps, Marketing Design, B2B, Email Design, Brand Books, Card Design, Packaging, Consumer Packaged Goods (CPG), Brochures, Printing Materials, Merchandise, Landing Page Design, Elementor, Presentations, Graphic Design, eCommerce Design, Marketplace Design, Product Design, Responsive Design, Pitch Decks, Investment Banking, Digital Advertising, eCommerce, Rebranding, Aesthetics, Adobe CC, Conversion Rate, Advertising, Professional Services, Microsoft Office, Visual Design Language, Google Slides, Mining, Energy, CSS, HTML, Social Media, Package Design, Tone of Voice, Product Packaging, Food & Beverage, Sports, Luxury Goods, Shopify Design, eCommerce UX, Market Research, Data Analysis, Analytics, Aircraft & Airlines, Adobe Premiere, Digital Design, Entertainment & Leisure, Font Design, Print, Typesettings, Digital Brand Identity, Creative Direction, Mobile, Color Theory, Brand Development, Events, Hospitality, Media, Style Guides
Graphic and Web Designer
2018 - 2021
Overlook Marketing
- Designed several brand identities for small-to-medium-sized companies, including logos, colors, typography, imagery, and brand assets.
- Developed, designed, and managed several WordPress websites for small-to-medium-sized companies, including low-fidelity prototypes, UI design, WordPress development, and updates.
- Created several printed materials, such as catalogs, promotional brochures, billboards, and event stands, from the layout concept to the printing guidelines.
Technologies: Adobe Illustrator, Adobe Photoshop, Adobe InDesign, Adobe Experience Design (XD), WordPress, Shopify, Presentation Design, PowerPoint Templates, PDF Design, PowerPoint Design, Ads, Branding, Google SEO, Landing Page Optimization, Mockups, UX Wireframes, Funnel Optimization, UI Design, Visual Design, Web UI Design, Responsive Web Design (RWD), Wireframing, Web Development, User Interface (UI), Mobile Design, Mobile UI, Mobile UI Design, Print Design, B2C Marketing, Postcard Design, Storytelling, Visual Storytelling, Layout Design, Newspapers, Web UI, Web UX, Adobe Creative Suite, User Experience (UX), Marketing Campaign Design, Collateral Design, Design Strategy, Digital Agencies, Catalog Design, Event Stage Design, Brand Guidelines, Brand Strategy, Web Marketing, Advertising Design, Logotype, Sales, Layout, Logo Design, Icon Design, Design Systems, Web Services, Vectors, Content Marketing, Art Direction, Visual Identity, Color Palettes, Websites, Communication Design, Marketing, Design, Marketing Design, B2B, Email Design, Brand Books, Card Design, Packaging, Consumer Packaged Goods (CPG), Brochures, Printing Materials, Home Decor, Merchandise, Landing Page Design, Elementor, Presentations, Graphic Design, Promotional Leaflets & Flyers, eCommerce Design, Marketplace Design, Product Design, Responsive Design, Pitch Decks, Investment Banking, Digital Advertising, eCommerce, Rebranding, Aesthetics, Adobe CC, Conversion Rate, Advertising, Professional Services, Microsoft Office, Visual Design Language, Google Slides, CSS, HTML, Social Media, eCommerce UX, Market Research, Data Analysis, Digital Design, Font Design, Print, Typesettings, Digital Brand Identity, Creative Direction, Mobile, Color Theory, Events, Hospitality, Media, Style Guides
Education
2014 - 2018
Bachelor's Degree in Graphic Design and Visual Communication
Higher Institute for Artistic Industries - Urbino PU, Italy
2011 - 2014
High School Diploma in Graphic Design and Advertising
IPSSCT Aldrovandi Rubbiani - Bologna, Italy
Certifications
MARCH 2021 - MARCH 2027
User Interface Design Professional Certificate
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